Our hospitality client owned a dated property connected to an existing franchise who’s high franchise fees made it difficult to operate the facility as well as maintain and upgrade at the same time. These franchise fees, while they brought brand recognition, also brought it at a high cost. The owner believed the property could stand on its own and do well without the franchise cost. It was time for a change.
As a specialist for almost 10 years in Hawaiian flowers, Pano Ranch is a very unique business. That uniqueness made them difficult to find, except perhaps for someone knowing exactly what to look for. What further hindered the business was that their logo varied from piece to piece, every piece was a different color, just like their flowers. Unfortunately, that gave them zero brand recognition making them “lost in the shuffle”. This is actually a very common thing amongst small business owners. The lack of specialization and the effort to “do it all” themselves is a double-edged sword.
As an Information Technology company, specializing in Voice Over Internet Protocol (VOIP) consulting in Silicon Valley, you have to have some guts to be in the business at all. Our client was in the business for several years prior to meeting us. They suffered from the same thing most small businesses do, too much to do and not enough time.
Some of the most important services we use daily are often overlooked when it comes to marketing. From garbage removal to cleaning services, we all need them but it may be difficult to find a new one when we need to.