Auto Shield Collision Service didn’t exist. It was the brain-child of a rebranding campaign that brought a rebirth to an entrepreneur of his dream.
Rick Marchetti’s Auto Service was a long-standing company, well known among locals and offered great service. However, they needed growth to cover their climbing overhead. Real estate costs had gone through the roof in recent years and lease costs had skyrocketed for their property. They needed change.
Taking a vision therapist into the 21st century could have been a daunting task. The main obstacle was to generate awareness of a service that few people were aware of: vision therapy. The need was there but the people who could benefit from it weren’t aware of its benefits and therefore were not necessarily searching for it. Fortunately, our client San Jose Vision Therapy was open to our suggestions and continues to glean huge rewards with almost 300% increase in revenue over a 10 month period! They had been in the business for 4 years but the revenue from the business had been stagnant and they were barely able to make ends meet. Their revenue and customer base continues to grow.
The owner of Payment Love was not looking for a change in branding when we met. On the contrary, he was looking for a “quick-fix”, a high-quality, professional website, done fast. After meeting, we asked him to put the brakes on, something we rarely do. You see, his previous business name, really didn’t carry with it the name brand recognition he wanted and although he took great care of his customers, he didn’t really feel the brand was something to “hang his hat on”. The near-cryptic url for the website made matters even worse. That spelled caution in our eyes. This was a clear case of a company needing a rebrand.
Soong Soong restaurant was a long-standing favorite with many in the area. Unfortunately, with that “many” getting older and some moving away, their gradual loss of sales from their peak started to have a significant impact on the bottom line of the business. They had tried a number of different approaches to increasing business but they didn’t really help.
As a specialist for almost 10 years in Hawaiian flowers, Pano Ranch is a very unique business. That uniqueness made them difficult to find, except perhaps for someone knowing exactly what to look for. What further hindered the business was that their logo varied from piece to piece, every piece was a different color, just like their flowers. Unfortunately, that gave them zero brand recognition making them “lost in the shuffle”. This is actually a very common thing amongst small business owners. The lack of specialization and the effort to “do it all” themselves is a double-edged sword.