Auto Shield Collision Service didn’t exist. It was the brain-child of a rebranding campaign that brought a rebirth to an entrepreneur of his dream.
Rick Marchetti’s Auto Service was a long-standing company, well known among locals and offered great service. However, they needed growth to cover their climbing overhead. Real estate costs had gone through the roof in recent years and lease costs had skyrocketed for their property. They needed change.
Originally, the website for this shopping center appealed only to those wanting to lease space. The management company approached us for assistance. Appearing on the website was only simple corporate contact information on who to contact for leasing. This was to be expected, as their focus was to lease out the facility, not to attract retail customers, it was simply a business listing.
Taking a vision therapist into the 21st century could have been a daunting task. The main obstacle was to generate awareness of a service that few people were aware of: vision therapy. The need was there but the people who could benefit from it weren’t aware of its benefits and therefore were not necessarily searching for it. Fortunately, our client San Jose Vision Therapy was open to our suggestions and continues to glean huge rewards with almost 300% increase in revenue over a 10 month period! They had been in the business for 4 years but the revenue from the business had been stagnant and they were barely able to make ends meet. Their revenue and customer base continues to grow.
The owner of Payment Love was not looking for a change in branding when we met. On the contrary, he was looking for a “quick-fix”, a high-quality, professional website, done fast. After meeting, we asked him to put the brakes on, something we rarely do. You see, his previous business name, really didn’t carry with it the name brand recognition he wanted and although he took great care of his customers, he didn’t really feel the brand was something to “hang his hat on”. The near-cryptic url for the website made matters even worse. That spelled caution in our eyes. This was a clear case of a company needing a rebrand.
Our construction client, a professional painter, was a third generation specialist in their field. Their marketing materials belied this fact with a simplistic, old-style design. As a result of not having up to date, modern marketing materials, the contractor had difficulty acquiring larger residential or commercial jobs due to being perceived incorrectly more as a small company, a one-man show.