Originally, the website for this shopping center appealed only to those wanting to lease space. The management company approached us for assistance. Appearing on the website was only simple corporate contact information on who to contact for leasing. This was to be expected, as their focus was to lease out the facility, not to attract retail customers, it was simply a business listing.
Our construction client, a professional painter, was a third generation specialist in their field. Their marketing materials belied this fact with a simplistic, old-style design. As a result of not having up to date, modern marketing materials, the contractor had difficulty acquiring larger residential or commercial jobs due to being perceived incorrectly more as a small company, a one-man show.