As a specialist for almost 10 years in Hawaiian flowers, Pano Ranch is a very unique business. That uniqueness made them difficult to find. What further hindered the business was that their logo varied from piece to piece, every piece was a different color, just like their flowers. Unfortunately, that gave them zero brand recognition making them “lost in the shuffle”.
By identifying and creating a unique design for their logo, then utilizing a consistent appearance across all their marketing pieces, we were able to stabilize them visually and create a foundation to build their brand strength.
The old website had some nice photos but was difficult to navigate, making it hard for customers to find the items they were interested in. Additionally, the website was not mobile compliant, making their Google search results non-existent.
We revitalized their web presence through the use of a consistent, easy to navigate web interface, quick loading photos that enable them to increase the traffic and sales brought in through the Web. The consistent branding has boosted their profits and made them a recognizable face across a wider audience