Originally, the website for the shopping center appealed only to those wanting to lease space. Appearing on the website was only simple corporate contact information on who to contact for leasing. This was to be expected, their focus was to lease out the facility, not to attract retail customers, it was a business listing.
This changed after contacting us. We focused on making the location a destination that people would want to visit. Our consulting included recommendations to upgrade the facility, in addition to a facelift to make it more friendly and interesting.
The resulting combination of their hard work in updating the facility coupled with their commitment to make it a destination of culture has increased traffic for the entire facility, bringing in more retail customers and creating a more comfortable work environment.
Taking a vision therapist into the 21st century could have been a daunting task. The main obstacle was to generate awareness of a service that few people were aware of: vision therapy. The need was there but the people who could benefit from it weren’t aware of its benefits and therefore were not necessarily searching for it. Fortunately, our client San Jose Vision Therapy was open to our suggestions and continues to glean huge rewards with almost 300% increase in revenue over 10 months! They had been in the business for 4 years but the revenue from the business had been stagnant and they were barely able to make ends meet.
After reviewing the client’s dated logo, business card and website, our team recommended we do a complete renovation and marketing solution. We started by understanding the business and what differentiates their business from others. We identified one key differentiating factor: Their specialty was working with children. Unfortunately, you would hardly know this by looking at their old marketing materials.
Using that specialization as a core piece of the foundation, our team began with a logo design that fits today’s colorful and eye-catching environment. It was designed to be appealing both to parents in its visual statement and colorful enough to stand out. Once logo design was completed, work began to update all the marketing materials; business cards, stationary, mailers and most importantly, the website. This work laid the foundation for the next phase, the marketing plan.
By leveraging their specialization, our client was able to glean huge, sustained increases in business. From the easy to navigate, clear and informational website to the targeted ad campaigns we designed and executed for the client, everything was directed toward the objective of their target market, while spending 75% less money for advertising compared to before.
By specializing in their core competency, they grew the business with the customers they most wanted to work with at a profit margin that was acceptable to both them and their clients. Huge increases in traffic have continued to fuel growth and they are still happily growing their business while retaining their enlarged customer base. Today, not only are they on the first page in search results, but they completely cover the first page of results for their chosen searches!
Our construction client, a professional painter, was a third generation specialist in their field. Their marketing materials belied this fact with simplistic, old-style design. The contractor had difficulty acquiring larger residential or commercial jobs due to being perceived incorrectly more as a small company, a one-man show.
Our team started with logo redesign, making the most of the company’s epoch four-decade history, modernizing their multi-generational story & experience with a logo that popped visually and provided a pleasing presentation of their great heritage. This was packaged with new brochures and visually “wowing” website that increased their creditability, communicated their vision and showed off their great expertise.
As a result of the work completed by us, their conversion rate increased by 15%, while lowering marketing costs by an amazing 51%. Now, not only do they get all sizes of jobs, they’re so busy they’re still looking for more qualified help today to keep up with demand!
Importantly, in an area where there are literally hundreds of painters, they are on the first page of results on Yelp as well. Our efforts in building their materials well and positioning them online has had dramatic impact. They are very happy with our work.
Our hospitality client had a dated property that was connected to a franchise that was costing him a great deal of money and not returning enough back to his pocket. It was time for a change.
Because of his openness, the owner invited us in to strategize with an unparalleled look deep into the operation of this property. The owner really liked the property and location so selling it wasn’t an option. It had to be brought to a new level. We were of the same mind, agreeing with the value of several changes physically in and around the property ranging from room remodeling and a visual facelift to signage changes.
An iconic tree stands on the property, more than 100-years old, that we focused upon for the logo. This tree signified the living, organic changes that occurred along with all the logo we developed. This tree design personified the new brand for The Palo Alto Inn, making it visually “pop” on a business card as well as on the newly designed signage out front.
This, along with significant operational and capital investments, resulted in an increase in revenue over the past 12 months; a solid ROI to be sure according to the owner!
Our manufacturing client produced some highly effective products that were used in a wide variety of market. They were great at what they did, producing a great product. Their presentation and marketing materials were highly technical, lending themselves to engineers and technical development.
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As a specialist for almost 10 years in Hawaiian flowers, Pano Ranch is a very unique business. That uniqueness made them difficult to find. What further hindered the business was that their logo varied from piece to piece, every piece was a different color, just like their flowers. Unfortunately, that gave them zero brand recognition making them “lost in the shuffle”.
By identifying and creating a unique design for their logo, then utilizing a consistent appearance across all their marketing pieces, we were able to stabilize them visually and create a foundation to build their brand strength.
The old website had some nice photos but was difficult to navigate, making it hard for customers to find the items they were interested in. Additionally, the website was not mobile compliant, making their Google search results non-existent.
We revitalized their web presence through the use of a consistent, easy to navigate web interface, quick loading photos that enable them to increase the traffic and sales brought in through the Web. The consistent branding has boosted their profits and made them a recognizable face across a wider audience